Darius Bazley is officially in the NBA as he recently got drafted by the Oklahoma City Thunder. What makes his journey very special, is the fact that it truly is one of a kind and nothing short of unconventional.
For the last year, Princeton High School (OH) star basketball player Darius Bazley was seen as an outlier – he was the five-star recruit who de-committed from Syracuse and bypassed the G League in order to pursue his professional basketball dreams on his own terms, all while interning at New Balance. Bazley’s fearless mindset has been a co-authored story with New Balance’s re-entry into basketball – supporting athletes who are setting trends, not following them.
Bazley was selected by OKC in the first round of the draft on Thursday, June 20th just one year out of high school. “I’m around a lot of greatness and to see that I’m following up behind that pushes me more because it’s right there in front of you. When people look back on this moment, I hope that the say that I left an impact on the game by being me and doing things my way,” said Bazley in a new video (see video above) released today by New Balance.
Bazley first signed to a multi-year endorsement contract with New Balance in October 2019, which included a three-month internship in the brand’s Boston headquarters. From January through March of this year, Bazley gained hands-on experience working within global marketing, digital and product design teams. “My motivation behind taking the internship was being more than just an athlete,” said Bazley when giving an inside look at the office with Highsnobiety. Bazley concluded his internship by designing a custom 997 silhouette seeding kit to let people know that he went from “kid from high school” to entering the business world and now, living out his dream to play professional basketball.
“In so many ways, Darius’ draft selection validates the notion of a young athlete’s right to pursue his athletic dreams on his own terms,” said Patrick Cassidy, New Balance Global Director, Consumer Marketing. “Every decision that Darius has made over the last year has shown that young athletes don’t need to follow the blueprint that has been handed down in basketball from generation to generation. Here is an athlete who stepped away from the old ways to pioneer a new path, gained real-world experience, and worked his way into the first round of the draft. He enters the professional ranks not only as a beacon of independent thinking and behavior, but also as arguably the most knowledgeable athlete in the league when it comes to the development, marketing and distribution of basketball footwear and apparel.”
So, what’s next for Darius Bazley? Only time will tell, what we do know is that you should not take your eyes off of him.
New Balance has just launched a brand new campaign which features some of the brand’s biggest ambassadors. At New Balance, independence runs through their core. For over 100 years they have been family-owned and operated, allowing their fearless independence to pave the way for new ideas.
The new ‘Runs in the Family’ campaign is a celebration of their heritage, future, and family. To New Balance, family can be immediate or extended, teammates or coaches, friends or fans – anyone that has had your back and you consider ‘family.’
New Balance’s ambassadors are a part of their family; each one unique, but all sharing the common thread that runs in New Balance’s DNA: independence. This ‘Runs in the Family’ campaign features Kawhi Leonard, Jaden Smith, Sydney McLaughlin, Jamie Foy, Francisco Lindor, and more – each regularly standing up to convention, blazing their own paths, and living out the fearlessly independent mantra. Throughout July, New Balance will be diving into each of their stories.
Featuring Jaden Smith’s newly released song ‘I,’ this campaign anthem highlights New Balance’s new 997 Sport, which launched today in North America and July 13th globally and has been re-envisioned from the classic 997, one of New Balance’s storied franchises with deep roots in style and innovation. As New Balance introduces the 997 Sport, they welcome the next generation to live with the same fearless independence that runs in their family. Watch the video below and let us know your thoughts.