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First debuting nearly three years ago, the Air Max 270 continues to be recognized for its strikingly voluminous Air unit at the heel. Although the sizes of Air bags on later models such as the Air Max 720 have managed to top that achievement, the 270 continues to be a popular choice for comfort and style, clocking in as one of the brand’s best sellers year after year. Now, it arrives clad in aqua and bronze accents that are reminiscent of its first release.
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The blue swoosh and placement of black throughout are almost identical to the “Dusty Cactus” colorway used for the Air Max 270 debut. Elsewhere, hits of copper and Team Red are applied for a distinctly new arrangement. Copper is seen on the tongue and heel pull tab’s branding, with a similar shade tinting the Air unit and outsole. Meanwhile, red logos are placed atop the black elements on the body for an elegant yet unexpected extra pop of color. The pair will be arriving at the retailers listed below for $150. In other Air Max news, an upcoming Air Max 95 is repping UMich colors and retro branding.
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Where to Buy Make sure to follow @kicksfinder for live tweets during the release date.
Nike Air Max 270
Release Date: 2021
Color: Pure Platinum/Oracle Aqua-Black-Team Red
Style Code: DJ2736-001
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The Nike Air Max Zephyr emerged towards the end of 2020 and to some fanfare. Since then, the model has kept relatively quiet, but a newly-surfaced pink and teal-accented colorway suggests that’s changing come spring.
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Individually, the components that make up the sneaker aren’t new to the Swoosh’s roster, but their combination is. Mixed materials throughout the upper play supporting roles to the plump Airbags on the profiles; the jewel-like detail on the tongue further propels the design into the future. Miami-appropriate tones take over much of the pair’s top-half, but a neon green animates the Air Max 720-reminiscent cushioning underfoot. Remaining tooling indulges in shades of white, with the tread boasting a semi-translucent finish. No Nike.com release details are yet known, but this Air Max option is likely to launch in the first-half of 2021. In the meantime, enjoy official images of the shoes here below. For more from NIKE, Inc., check out the Air Jordan 3 “Rust Pink” set to launch soon.
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An experiment in immersive retail and antidote to the one-dimensional window shopping or browsing consumers have become accustomed to, shoppers can ‘walk’ through the virtual home – which bears a resemblance to Nuriev’s fantasy apartment, which is a combination of French and Russian architecture – and discover products for sale. Upon clicking on an object, consumers are given the option to enter AR View on mobile devises, allowing them to visualize how items will look in their own homes. Products are available for purchase through HBX’s online store and accompanied by an expansive installation at HBX’s Hong Kong flagship.
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The partnership follows Hypebeast Magazine’s triptych cover collaboration with Nuriev, which featured a virtual architectural space that the designer created for the magazine’s Innovators issue. The Crosby Studios-designed space in HBX’s flagship is a natural progression from the cover collaboration, and symbolizes the lifestyle and ideals of the Hypebeast community. The partnership also marks HBX’s first foray into the home retail category.
“It’s a challenge to create a bridge between our design practice and making our design more accessible so that everyone can have a little element of it in their apartment,” Nuriev said. “We design beautiful spaces for our commercial and residential clients, but what about people who have a rental space or a small space and share our design aesthetic and just want to emphasize their personality or move into colors and some extreme design.”
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Nuriev, who held his first solo museum exhibition in 2017 at Dallas Contemporary, has danced on the increasingly blurred line that separates art and commerce, collaborating with artist Liam Gillick and architect Rem Koolhaas’ OMA, crafting a limited edition home goods collection and pop-up installation for Opening Ceremony, and joining forces with Nike to create a furniture collection for the launch of the Air Max 720 sneaker.
For Design Miami in December 2019, Nuriev received critical acclaim for the Balenciaga sofa, a conceptual, sustainable furniture installation designed by the artist in collaboration with the fashion brand.
“I collaborate with fashion brands, I don’t collaborate with interior design brands,” Nuriev said. “Balenciaga never collaborated with anyone before. I came upon with idea to upcycle their damaged [garments], unisex unisex clothes and stuff them into a sofa. Since we presented it at Design Miami, it’s been in their store in SoHo.”
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Crosby Studios Home products range from furniture such as chairs and poufs to shelving systems to kitchen items, including glasses and plates. There’s also a collection of candles to light while soaking away the day’s trials in the bath.
Crosby Studios Home products range from furniture such as chairs and poufs to shelving systems to … [+] COURTESY OF CROSBY STUDIOS HOME
Nuriev relishes creating incongruous hookups and eschews tried-and-true themes for partnerships. For Valentino, he created a virtual space that seemingly has nothing to do with fashion – a kitchen. “It’s because people are spending so much time at home, and the kitchen is at the heart of every abode,” he said, adding, “the space can be accessed through Valentino’s web site and an Italian gallery. For Opening Ceremony, I did my first furniture collaboration in 2018 with a pop-up shop. Opening Ceremony is existing online.”
Products range from furniture and rugs to shelving systems, glasses, and candles for the ultimate cheap treat. Nuriev recommends stationing them near the bathtub, to wash away the day’s frustrations.
“One of our hero products is Crosby, a friendly stuffed pillow,” he said. “There’s also the hand pillow and the candles are a very simple way to cheer you up when you take a bath. Little things can really change your view.”
Crosby Studios Home sock rug.
Crosby Studios Home sock rug. COURTESY OF CROSBY STUDIOS
Nuriev may have an antidote to boring furniture and home items, but unfortunately, not for the boredom that comes with being stuck at home during the Covid-19 pandemic.
“I figured out how much time I spent at home since the quarantine began. I’ve never spent so much time there since university,” said Nuriev. “Since the beginning of March, I’ve spent so much time on developing this home goods web site. I just used to just shower and sleep at home. I’m an interior designer for my clients, not for myself.”
Nuriev said he’d bring architectural DNA to fashion to make it more structural, work with sustainability and upcycle worn or discarded garments, and explore color.
In 2021, Crosby Home will open a physical flagship store in Moscow, a retail experience that combines elements of a living room, café, office and social gathering space. “I’m finally opening a store,” Nuriev said. “It doesn’t matter that everyone is trying to move online. The interaction within a physical space is priceless.”